1) BIOGRAPHICAL PROFILE
- NATIONALITY: Mexican
- MARITAL STATUS: Married (to Lauren)
- CHILDREN: 1 (Lucia Vera)
- HOBBIES: I enjoy producing music, visiting museums, reading, appreciating the architecture of the places I visit, and engaging in any cultural or artistic activities. Additionally, I am a lover of the sea.
PLACES I HAVE LIVED :
I am originally from Mexico City. I spent part of my life growing up in Guadalajara, and during my adult years, I lived in Los Angeles, California. Since 2017, I have been living in Puerto Vallarta.
2) ABILITIES
Fluent in English and Spanish
I am fluent in both languages, both in oral and written communication. This allows me to produce audiovisual content that resonates with Spanish- and English-speaking audiences. This skill is key to creating videos that convey the client’s message clearly and effectively, whether for local or international markets.
Expert in Teaching Techniques and Visual Communication
With a strong foundation in teaching methodologies and communication, I have the ability to transform complex concepts into accessible and engaging audiovisual content. This is essential for creating videos that capture the audience’s attention, generate impact, and effectively communicate the essence of each company's message.
Teacher at Heart
I consider myself an excellent teacher and enjoy finding fun ways—such as metaphors, analogies, and games—to guide my students on their learning journey. Currently, I focus on training work teams in the use of digital platforms, applying the tools I’ve developed over a career spanning more than 12 years.
SOMETHING NO ONE KNOWS ABOUT ME
- I am an active musician:
3) OBJECTIVES
50 RECURRING CLIENTS THROUGH BNI
Generate $500,000.00 (mxn) monthly through BNI within 12 months.
GROW OUR TEAM
Expanding our service offerings by adding 5 new team members within 12 months will enable us to serve a larger number of clients and scale our operations.
4) RELATIONS
Grupo Emprendedor Moctenson
I belong to a civil association dedicated to secondary and higher education, with a network of schools distributed throughout Mexico.
BNI
As a BNI Networker, I have direct access to valuable business owners.
Lingua Franca / Axon Nova
With nearly 12 years of experience in the education field, I have built numerous regional connections and taught thousands of students who now hold significant positions in the business sector and government.
5) INTERESTS
OCEAN
In love with the sea.
ART Y MUSIC
I am fascinated by art in general.
FAMILY
My reason for living.
6) IDEAL REFERENCE
At Lucion Media Division, we primarily address two key needs of our clients:
Training and internal or external education
Our ideal reference is companies that need to train their staff on internal processes or teach their clients how to properly use their products or services.
For example, we work with:
- Hotels with high staff turnover, helping them automate their training through explainer videos and interactive activities on digital platforms, saving time and costs in the long run.
- Companies that sell gym equipment (example), providing videos that demonstrate the proper use of their machines, ensuring a positive experience for their customers.
- Beauty product brands, creating content to demonstrate the proper application of their products, enhancing the user experience and building customer trust.
- Schools looking to digitize their courses and provide a more modern and accessible learning experience.
Marketing and Sales
In this branch, our ideal reference is companies that wish to:
- Increase their brand awareness through engaging and professional content.
- Boost their sales through short videos specifically designed for social media, capturing the audience's attention and motivating them to take action.
- Real estate professionals and developers who need aerial drone footage of their projects, buildings, and properties for sale.
LISTEN FOR...
- "Well... another salesperson has left": Business owners face the challenge of employee turnover, which requires investing time in training new hires on products, processes, and systems.
- "My sales are low": Since social media is where people spend a significant amount of their time, now is the perfect moment to produce content that captures their interest.
LOOK FOR...
- Companies with high employee turnover.
These business owners represent an ideal segment for our services, as they are often involved in highly repetitive training processes. On average, 90% of the information they handle is theoretical, which can be streamlined through videos and digital platforms.
7) NON IDEAL REFERENCES
- Low-budget projects: We focus our work on strategic, high-impact content, which may not align with very limited budgets.
- Lack of clarity in objectives: We work best with clients who have a clear vision of their needs and goals.
- Improvised or urgent projects: We prioritize planning and quality, so we do not take on last-minute work without the necessary time to ensure a good result.
- Focus on quantity over quality: We specialize in creating valuable content, not in mass production without strategy or impact.
8) CONTACT SPHERE
Who is a good ally/connector for me?
- Marketers
- Graphic Designers
- Digital Marketing Agencies
- Professional Photographers
- Audio or Music Producers
- Public Relations Agencies
- Branding Consultants
- Event Suppliers
- Social Media Specialists
- Advertising Companies
